John Lewis is launching a new retail media platform designed to help brands engage with shoppers.

The platform, developed in partnership with Epsilon, will allow brands to create and manage their own campaigns, while also advertising their brand through banner ads and sponsored product listings.

Brands will be provided with a dashboard to monitor data on advertising campaigns, customer interest and engagement, and sales performance.

The service will allow users to modify their campaigns according to trends, adapting more quickly to seasonal trend changes to better manage the impact of their initiatives.

All ads will be vetted by John Lewis' in-house team to ensure suitability.

Jemma Haley, who leads John Lewis’ retail media business and proposition strategy, said the service aims to make it even easier for customers to connect with the brands and products that meet their needs.

“As part of this, we’re providing brands with more targeted and relevant ways to connect with customers. Our shoppers are unique in terms of the ways they research, browse and buy,” she added.

In December, Epsilon also bolstered its partnership with Kingfisher to launch a retail media offering with B&Q.

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