Liberty has updated its existing POS technology across the department store's 125 tills.

The London store has renewed its partnership with technology provider Aptos, updating its store POS and CRM applications, whilst also migrating its software from on-premises to SaaS.

The move aims to enable the Regent Street store to provide “real-time personalisation” and “more seamless interactions” between its staff and customers, including real-time updates.

Liberty said that move to SaaS will support increased efficiency and automation whilst also speeding up its digital transformation.

“When entering Liberty, shoppers have the expectation of a transcendent retail journey – and we need to meet those expectations,” said Martin Draper, CIO and digital director at Liberty. “To achieve this, Liberty requires advanced technology that allows us to understand each shopper on an individualised basis and ensure that our associates have the best possible tools and data at their fingertips to serve the customer in the most optimal way, instore and online.”

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