Marks and Spencer (M&S) is rolling out fitting room signage providing guidance on the signs and symptoms of breast cancer.

M&S sold around 21 million bras in 2022, making it the UK’s biggest bra retailer.

The new signage will be seen by millions of people every year and situated in every cubicle in the women’s and lingerie fitting rooms at 110 stores across the UK, it said, with the signage also set to be rolled out across M&S’ colleague changing rooms.

The retailer has been in partnership with Breast Cancer Now since 2001, and the signage will include the charity’s logo and a QR code which customers can scan to take them to Breast Cancer Now’s website to learn more.

Savanna Binyon, who is a trained bra fitter and section manager for lingerie at M&S, proposed the signage idea to M&S’s recently implemented colleague suggestion scheme, Straight to Stuart.

“At M&S we get the opportunity to meet so many incredible women and through our Bra Fit service help them feel more confident about their boobs, so I’m really pleased that M&S is putting this idea into action,” Binyon said.

She continued: “I suggested it after realising that so many of my friends didn’t know how to check their boobs for signs of breast cancer.”

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