M&S expands Refilled scheme to 25 stores

Marks and Spencer (M&S) is set to expand its ‘Refilled’ scheme to a further 25 stores across the UK.

Refilled allows customers to choose from 10 pre-filled, own-brand homecare products, including cleaning sprays, laundry detergents, fabric conditioners and washing up liquids.

Customers initially purchase a £2 returnable bottle and upon their return receive a £2 voucher which can be redeemed against a second purchase in the M&S Refilled range.

M&S said the scheme has seen engagement from 10,000 customers since its trial rollout in six stores including those at Bluewater shopping centre and London Stratford in 2023.

The rollout across 19 additional stores including the site at Liverpool One shopping centre is expected to remove an estimated 150,000 pieces of plastic, supporting its Plan A target to remove one billion units of plastic packaging by 2027 as part its roadmap to net zero by 2040.

“At M&S, we want to support our customers live more sustainably,” said Lucinda Langton, head of sustainability at M&S Food. “Our Refilled scheme has proven hugely popular – showing there is high demand for refillable and great value options – so we’re delighted to be able to introduce this into even more of our stores across the UK this month.”

To further support its sustainability aims, M&S recently switched to paper carrier bags across all of its UK stores.

Noting that 70 per cent of its customers now choose to “bring their own bags or don’t use one at all”, the company said it felt it was the “right time” to make the change.



Share Story:

Recent Stories


The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.