Matalan has launched 17 new third-party brands and has extended the range of sizes available across hundreds of lines to “increase inclusivity”.

The new brands will be available on the retailer’s website in addition to the 10 it launched in December 2023.

The brands, which include BRITBAG Luggage, Duke Clothing and Bomb Cosmetics, are spread across clothing, homewares, beauty and gifting.

Additionally, Matalan announced that it has extended the range of sizes available after listening to feedback from customers.

Over 800 womenswear options are now available up to a size 22 online and in stores.

The company added that customers will be able to choose from around 150 options online which go up to a size 28.

Matalan has also expanded its men’s range with the third-party brand Duke Clothing, which offers lines up to 8XL.

“It has been a busy start to the year at Matalan – we’ve invested £35 million to reduce prices, launched a GenAI tool in the UK as a ‘retail first’, unveiled a new brand platform, and today announced the addition of 17 new brands to our roster as well as a significant extension to our range of sizes,” said Ali Jones, chief customer and omnichannel officer at Matalan. “Customers are at the heart of every decision we make at Matalan and we are always listening and always evolving.

“So it’s moments like these that make us proud to remove barriers, expand our offering and demonstrate greater inclusivity, which only strengthens our commitment to bring customers better choice, style, and value.”

Last month, Matalan launched a generative AI tool that creates detailed product descriptions for new items online in what it describes as an "industry first".

It allows the British fashion and homeware retailer to create one hundred product descriptions in 30 minutes using product metadata and imagery with “absolute minimum" data input. This compares to the maximum of a hundred descriptions per day by Matalan copywriters.

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