New Look is “refreshing” its e-commerce offering with a new technology partnership.
The fashion brand has teamed up with commercetools as part of its strategy to expand its digital footprint and move away from its primarily brick and mortar offering.
“I am delighted we have found a technology partner that ticks all the right boxes for us – experience transforming commerce for well-known enterprise brands as well as the flexibility, scalability and modularity of their technology itself,” said Ed Alford, chief technology officer, New Look. “I am pleased to say we have already started working together to progress our vision to transform the way we serve and delight our customers – all 1.1 million of them each week.”
The company is using the new tech to improve the transactional element of the online shopping experience, updating order capture, the checkout journey and cart functionality and pricing.
There will be a phasing out of the existing system over the next 12 months, leading to the commercetools technology providing the eCommerce platform for all transactions.
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Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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