Not On The High Street will offer its customers in London home delivery through a new partnership with Deliveroo.

Through the new service, customers will be able to choose from over 1,000 products from at least 15 independent small brands on the Deliveroo app.

This includes a range of jewellery, homewares, toys and personalised products curated by Not On The High Street, which will be delivered to London customers in as little as 25 minutes.

Deliveroo said the move is part of its drive to support small businesses and aims to broaden the reach of UK independents and more brands will be able to sign up for the service as the partnership with Not On The High Street expands.

The company added that the partnership supports its new “give-a-gift" function which lets customers send gifts to others.

“We are passionate about helping small independent businesses grow and reach new customers,” said Eric French, chief operating officer at Deliveroo. “More and more people are turning to small businesses and independents for special gifts, and our customers will now be able to do just that on-demand.

“We are excited by the continued expansion of ‘Deliveroo Shopping’, and this latest collaboration shows how we are bringing more of the UK’s most loved brands to our customers’ doors.”

In July The Perfume Shop announced it had partnered with Deliveroo to deliver fragrance from 21 stores covering London, Manchester, Bristol, Birmingham, Leeds Glasgow and Edinburgh.

---