Online transactions hit 170% of seasonal average

Olive oil, outdoor play equipment and painkillers have topped a list of lockdown essentials, according to online retail stats from Criteo.

UK data from Criteo’s Shopper Network, which analyses over $900 billion of global spending by two billion shoppers every year, has revealed the changing trends in the online shopping habits since the Coronavirus forced the nation into lockdown.

Shoppers are buying more and spending more, with transactions at major UK retailers at 170 per cent of their seasonal average, with spend per transaction up by 20 per cent, based on 16 million transactions across major UK retailers.

People are browsing while working from home – online desktop browsing on retail sites has approximately doubled during daytime working hours, with an evening increase around 20 per cent.

The UK is also looking to stay fit and healthy, with sales of sporting goods up roughly 10 per cent on last year, while fruit and vegetables came second only to dairy goods and beat pasta and rice in terms of popular grocery items.

Electronic goods have also massively grown in sales, although games consoles outsold laptops and other home working items.

Top 10 items by growth:

1. Olive oil – 563.5 per cent

2. Outdoor play equipment – 480.5 per cent

3. Video game consoles – 412.9 per cent

4. Painkillers – 322.1 per cent

5. Water filters – 298.8 per cent

6. Free weights – 273.4 per cent

7. Yoga mats – 266.9 per cent

8. Laptops – 250.6 per cent

9. Gift bags – 234.4 per cent

10. Board games – 225.1 per cent

    Share Story:

Recent Stories


Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.

The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Advertisement