Olive oil, outdoor play equipment and painkillers have topped a list of lockdown essentials, according to online retail stats from Criteo.
UK data from Criteo’s Shopper Network, which analyses over $900 billion of global spending by two billion shoppers every year, has revealed the changing trends in the online shopping habits since the Coronavirus forced the nation into lockdown.
Shoppers are buying more and spending more, with transactions at major UK retailers at 170 per cent of their seasonal average, with spend per transaction up by 20 per cent, based on 16 million transactions across major UK retailers.
People are browsing while working from home – online desktop browsing on retail sites has approximately doubled during daytime working hours, with an evening increase around 20 per cent.
The UK is also looking to stay fit and healthy, with sales of sporting goods up roughly 10 per cent on last year, while fruit and vegetables came second only to dairy goods and beat pasta and rice in terms of popular grocery items.
Electronic goods have also massively grown in sales, although games consoles outsold laptops and other home working items.
Top 10 items by growth:
1. Olive oil – 563.5 per cent
2. Outdoor play equipment – 480.5 per cent
3. Video game consoles – 412.9 per cent
4. Painkillers – 322.1 per cent
5. Water filters – 298.8 per cent
6. Free weights – 273.4 per cent
7. Yoga mats – 266.9 per cent
8. Laptops – 250.6 per cent
9. Gift bags – 234.4 per cent
10. Board games – 225.1 per cent
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