British home furnishings retailer Dunelm and Cornwall-headquartered clothing brand Seasalt have revealed plans to roll out loyalty programmes.

Speaking on a panel at the Retail Technology Show in London this week, Paul Kerrison, director of engineering, quality & architecture at Dunelm said that the business is figuring out its customer base, with the company currently attracting a lot of one-time customers.

He told the audience that while the business doesn’t yet have a loyalty programme, it is something the company is looking at in the coming years.

Adam Cotgreave, chief transformation officer at Seasalt also announced that the company is planning a loyalty proposition which is “coming out very soon”.

Cotgreave praised Caffè Nero's digitalised loyalty scheme as an example of good practice in the industry.

"You can scan with your phone and it will say, have a croissant on us," he said, adding that benefits like this will influence him to return to the coffee chain even if it is not the closest to where he is.

Several well known British brands have recently rolled out or upgraded their loyalty programmes, including Sports Direct, which launched a membership programme in february.

Brand benefits will include free access to the Everlast Gyms fitness app and discounted Everlast Gyms membership.

In December last year, Halfords revamped its point-of-sale platform and the technology behind its customer loyalty programme as the retailer makes headway on its digital transformation.

The technology, developed by Aptos, includes a platform which feeds in-store employees with product, inventory, pricing, and customer order information, and a tool aimed at giving the cycling and motor services company a 360-degree view of its customers, including the four million members of its Halfords Motoring Club loyalty scheme.

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