P&G Beauty has taken its first step into the metaverse with a new virtual and immersive 3D experience.
The metaverse uses technology like virtual and augmented reality to create an online world.
The company’s new experience, which can be accessed from any desktop, will enable customers to virtually interact with its portfolio of brands through live and simulated content.
BeautySPHERE, which was launched this week at technology event CES 2022, combines livestream panel discussions, gamification to promote responsible beauty, and “immersive storytelling”.
“BeautySPHERE was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values,” said Alex Keith, chief executive, P&G Beauty. “Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.”
Latest News
-
Retail sales edge up in November but miss forecasts
-
John Lewis granted Royal Warrant of Appointment
-
Ulta Beauty integrates Nvidia's genAI model for virtual hairstyle try-ons
-
The Body Shop ‘back to profitability’ after collapse
-
Amazon workers plan ‘largest strike’ against company in US history
-
M&S extends food waste tech deal
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
The Very Group
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories