P&G Beauty has taken its first step into the metaverse with a new virtual and immersive 3D experience.
The metaverse uses technology like virtual and augmented reality to create an online world.
The company’s new experience, which can be accessed from any desktop, will enable customers to virtually interact with its portfolio of brands through live and simulated content.
BeautySPHERE, which was launched this week at technology event CES 2022, combines livestream panel discussions, gamification to promote responsible beauty, and “immersive storytelling”.
“BeautySPHERE was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values,” said Alex Keith, chief executive, P&G Beauty. “Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.”
Latest News
-
Amazon expands Northamptonshire footprint with £1bn logistics investment
-
AllSaints launches unified communications and skills tool for global workforce
-
Lidl commits £500m to British berry growers as demand continues to rise
-
Pinterest signs $4bn AWS agreement to expand AI capabilities
-
Amazon plots €10bn European logistics expansion
-
Lidl invests £250m in price cuts and mobile app
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories