UK Finance has warned parents to remain vigilant against scams when shopping online this Black Friday.

Over a quarter of parents surveyed by UK Finance said they have been tricked into a purchase scam, where a person pays for goods through fake website or social media adverts but criminals behind the scam never send them.

However, only 26 per cent said they always research a seller before placing an order and just half check website links to make sure they are genuine.

UK Finance said parents can protect themselves by checking sellers more carefully when buying online and being wary of offers that seem too good to be true.

In its recent half-year fraud report, UK Finance found that purchase scams are the most common kind of authorised fraud, accounting for around two thirds of all cases.

Ben Donaldson, managing director of economic crime at UK Finance, said that more criminals were using fake ads and websites to target victims and many parents were falling for them at a time when they are trying to bring joy to their children.

“The consequences go beyond financial, because the deception involved can cause real emotional and psychological damage,” he added. “So, this Black Friday, when you’re searching for gifts for your children and loved ones, take extra care online, check sellers thoroughly before buying and make sure you follow the Take Five to Stop Fraud advice – Stop, Challenge, Protect.”

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