American Express, Discover, Mastercard and Visa are beginning technical preparations to roll out the Click to Pay online checkout to countries including the UK.
Click to Pay, based on the EMV Secure Remote industry standard, aims to make the online checkout simple and secure for consumers across websites, mobile apps and connected devices by replacing the entry of personal account numbers and information at checkout.
Consistent with the goal of interoperability, the vision for the future is that Click to Pay will provide consumers a streamlined experience across any digital checkout environment.
The additional geographies scheduled for roll-out include the UK, Australia, Brazil, Canada, Hong Kong, Ireland, Kuwait, Malaysia, Mexico, New Zealand, Qatar, Saudi Arabia, Singapore and the United Arab Emirates.
The universal digital checkout solution rolled out across the payment operators’ platforms in the US in October 2019. Since then, more than 10,000 merchants have been enabling their customers with the option to click to pay.
For merchants, the checkout solution can help reduce friction during the process of purchasing goods and services, making donations, or when manual card entry has historically been needed for online checkout. Merchants can now get access to a single virtual terminal for multiple card brands.
To extend the solution beyond existing merchants, each network is beginning work with its payments service providers, gateways and acquirers across the payments ecosystem to prepare for a streamlined online checkout that supports all participating networks.
Additional support for the expansion of Click to Pay comes from international partners including Checkout.com, Noon Payments, SafeCharge and Windcave, as the networks roll it out in new geographies.
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