Poundland will now allow over 1.8 million consumers to order more than 2500 of its products online.

The shoppers from Birmingham, Derby, Dudley, Stoke on Trent, Walsall and Wolverhampton will be able to buy food and drink, entertainment, DIY, and health and beauty items.

Home deliveries will be made from the retailer’s fulfilment centre in Cannock, Staffordshire by Hermes and will cost £4 with no minimum spend.

Poundland said the items will remain the same price as products sold in its 850 stores.

The discount retailer confirmed it intends to “open up the new service to more of the UK over the year.”

Poundland began testing the service during the start of 2021 on its 18,000 staff.

The news comes amid a wider transformation project for the retailer called ‘Project Diamond’, which has seen it increasingly focus on food and refurbishing many of it’s existing stores.

“We’re delighted with this initial phase of testing and we’re now excited to open up poundland.co.uk to lucky customers in the Midlands where we began life 30 years ago,” said Poundland retail & transformation director Austin Cooke. “As we learn from the pilot, we’ll open up the new service to more of the UK over the year.”

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