Quiz has grown its email channel and reduced online cart abandonment by using a solution from Wunderkind - formerly BounceX - a behavioural marketing technology provider.

Since its launch in 1993, omni-channel fashion brand Quiz has grown from three shops in Scotland to more than 200 stores and concessions across the UK. Its e-commerce site, launched in 2005, has played a critical role in allowing the business to continue to serve customers, while keeping staff safe during the Coronavirus lockdown.

It had temporarily closed online operations and the warehouse at the end of March, but was able to reopen them in mid-April with measures in place to allow for strict adherence to social distancing measures in line with government guidance.

A statement explained that Quiz recognised the need to improve its email performance to grow this channel at scale, which would require growing its existing email database.

Implemented in just six weeks, Wunderkind’s real-time personalisation allowed Quiz to identify shoppers across devices to improve targeting and segmentation, growing email capture, as well as improving customer experience and driving increased conversions.

At the same time, Wunderkind addressed the issue of purchase abandonment through more personalised and targeted messaging. Quiz saw instant revenue increases from the campaigns, with some revenues increasing by 200 per cent compared to the previous solution, while email registrations grew 300 per cent month-on-month.

Haroun Saleemi, head of e-commerce at Quiz, commented: “While we wanted to increase customer engagement, we wanted to do so in a way that wasn’t intrusive to our shoppers - this meant working closely with Wunderkind on the messaging and the timing of each message, as well as ensuring that each customer was only entered into the campaign at the correct moment in their individual journey.

“We have seen that with the correct messaging, delivered at the right time, we can positively encourage customers to engage with us and register interest with our brand."

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