Sainsbury’s launches ‘biggest ever’ Aldi price match campaign

Sainsbury’s has launched its “biggest ever” price match campaign against Aldi products as the cost of living crisis continues.

The grocer said it has added over 40 products to its Aldi Price Match campaign, making it the biggest yet with 400 products.

Additions include a range of Sainsbury’s own soups and various bakery items including burger buns and Bramley Apple Pies.

As food inflation begins to slow, with recent data by Kantar indicating that food inflation dipped by 2.2 per cent to 12.7 per cent in the four weeks to six August, Sainsbury’s said it has “fully committed” to passing on savings to its customers.

Cost-saving measures include cutting the price of Sainsbury's British Butter 250g to £1.79, a reduction of 10 per cent since May.

Other items with lowered prices include cheese, fish fingers and toilet roll, Sainsbury’s said.

Nectar card food prices, by which card holders can realise cost savings, have now also been made available for frozen food items for the first time.

“We’re passing savings on as fast as we can, wherever we can, so that customers get the very best prices when they shop with us,” said Sainsbury’s chief executive Simon Roberts. “With our biggest ever Aldi Price Match and Nectar Prices campaigns, whatever you’re shopping for you will always be getting great value at Sainsbury’s.”

Similar price-cutting moves have recently been made by other supermarkets in a bid to pass on savings to consumers amid rising food price inflation.

Asda also recently cut prices on over 200 items from its own-brand range, while Co-op announced a £70 million investment to extend lower prices for its members on around 200 everyday items.

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