Sainsbury's has become the first major UK retailer to extend its Aldi Price Match scheme to convenience stores, representing part of a £1 billion investment in value for customers.

The initiative, which covers over 1,400 stores across the country, means customers can now access matched prices whether shopping online, in supermarkets or at Sainsbury's Local stores. The move comes as shoppers prepare for Christmas spending.

The price matching focuses on everyday essentials including milk, bread, butter and other staples that households purchase frequently. It replaces the previous Pocket Friendly Prices programme and aims to simplify the retailer's value offering across all its store formats.

Simon Roberts, chief executive at Sainsbury's, said: "Since setting out to put food back at the heart of our business four years ago, we've invested nearly £1 billion in value. Our Next Level Sainsbury's strategy is about giving customers more of what they come to Sainsbury's for – outstanding value, unbeatable quality food and great service."

The announcement follows a recent overhaul of Sainsbury's convenience store experience, which included updating store layouts and expanding product ranges. The company has increased its product range by 7 per cent in Local stores, with a particular focus on food-to-go items.

"In our Sainsbury's Locals, we've worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples," Roberts added. "When you're shopping in Sainsbury's Locals, you can be sure of excellent value, quality and choice."

The number of price-matched products will vary between locations, depending on store size and local shopping patterns. For example, stores in commuter stations will have a different product mix compared to those serving as corner shops or in office districts.

Roberts emphasised the timing of the initiative: "With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season."

The scheme includes over 500 Sainsbury's own-label and branded products in larger stores, with prices checked against Aldi at least twice weekly. Customers can identify price-matched products by looking for the Aldi Price Match icon in stores and online.

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