Sainsbury’s is launching new technology that lets customers pay for their shopping without visiting a till.

Customers will now be able to pay in store via Sainsbury’s Smartshopp app on their phones.

The move comes after Sainsbury’s announced it was rolling out a cloud first strategy as part of plans to speed up time to market and create new revenue streams.

The new till-free transactions will be made on digital wallets, including Apple Pay and Google Pay.

The Checkout.com technology is now live across Sainsbury’s ‘scan-and-go' SmartShop stores and will be rolled out to Argos and Habitat shops over the coming months.

The technology will also enable the retailer, which is the second largest supermarket the UK with a 14.7 per cent share of the market, to gain access to online orders in real-time and tailor products based on its data.

Commenting on the news Helen Hunter, chief technology officer, customer and data at Sainsbury’s said: “Our priority is providing our customers with a smooth and frictionless shopping experience. We’re excited to roll out this new capability, made possible by Checkout.com’s technology, as we redefine an omnichannel checkout experience for customers with SmartShop.”

She added: “Our strategic partnership with Checkout.com is an important part of our plan to simplify and modernise our payments infrastructure across Sainsbury’s.

Sainsbury’s recently announced a decline in profits as the company invests in lower prices amidst record-high inflation. The retailer recorded pre-tax profits of £340 million in its half year report – down by eight per cent.

Share Story: