Sweaty Betty has rolled out a new mobile point of sale (mPOS) platform across its 73 UK stores.

The new platform, developed for Sweaty Betty by NewStore, replaces its legacy point-of-sale (POS) system.

The sportswear retailer’s operations will now run entirely on iPhone in a move the company said “lays the groundwork” for its omnichannel transformation.

The new mPOS will also result in more personalised, high-touch customer interactions while also enabling store associates to “swiftly assist customers during peak shopping hours”, shortening wait times and optimising the checkout experience, the company said.

It added that now the new POS is in operation, it will optimise how customers interact with the brand with future plans for the rollout of additional omnichannel features that allow employees to better guide shoppers and create more meaningful relationships.

"Sweaty Betty has quickly grown from a small London boutique to an international business,” commented Sweaty Betty’s chief technology officer Simon Pakenham-Walsh. “During this process, we recognised the importance of providing a seamless and scalable omnichannel experience for our customers and store colleagues.”

Speaking at the recent Retail Technology Show in London, Pakenham-Walsh said that post-Covid technology was “more of an enabler”.

“Tech is nowadays fairly easy to bring in,” he said. “The real challenge tends now to lie in choosing to bring it in at the right time, choosing the right partners, and choosing which tech actually makes sense for your organisation.”

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