Tesco has announced plans to swap dozens of everyday products in its express stores for cheaper alternatives as consumers look to cut costs.

Many of these products will come from its own-brand range, with some items costing less than a third of the price of the products they are replacing. The supermarket claims that the own-brand alternatives are around 40 per cent cheaper on average that the products currently stocked in its convenience stores.

In June, research by consumer watchdog Which? found that around two thirds of customers felt that they were being ripped off in convenience stores which did not stock budget ranges. Almost half of shoppers said that they struggled to find affordable food in convenience stores.

Tesco said its own internal data shows that shoppers are turning to own-brand goods to cut costs.

The lower priced products include pasta, butter, frozen peas and rice. Some branded items, such as toothpaste, are being replaced by cheaper branded items instead of Tesco’s own-brand products.

Tesco convenience managing director Sarah Lawler said that aim of the move was to cut food bills for price-conscious shoppers.

She added: “Our express stores offer unbeatable value on everything from essentials to fresh produce, making healthy food more accessible for the 2,000 communities that we serve across the UK. And while our convenience stores don’t have the shelf space to carry the full range of our larger shops, by swapping these products, we’ve been able to make way for even more of our great-value own brand ranges.”

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