Sportswear brand Under Armour has selected Amazon Web Services (AWS) as its preferred cloud provider for its SAP workloads.

SAP is a German multinational that develops enterprise relationship planning (ERP) software to manage business operations and customer relations.

The news comes after Under Armour completed the migration of its SAP environments to AWS earlier this year, which the brand said took six months.

The migration saw Under Armour move its ERP, supply network collaboration, global trade services, enterprise reporting, integration, SAP Fiori, and solution manager workloads.

Under Armour said it will now fully integrate its SAP environments with AWS’s technologies, which will include analytics, machine learning, compute, and storage.

The sportswear brand claimed AWS capabilities will fuel innovation in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales, and global wholesale distribution.

“AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” said Under Armour chief technology officer Danny Miles. “With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business.”

He added: “With AWS, we are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”

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