Walmart partners with celebrities for digital shopping experience

Walmart has partnered with American football player Patrick Mahomes, singer Becky G and Barbie to for a new digital shopping experience.

During a livestreamed event, viewers will be able to see what the celebrities have in their shopping carts.

The US retailer said that the event is a way for customers to discover and share new products as well as connecting with their favourite stars.

Products included in the carts include a variety of party items, electronics and garden accessories.

The livestream will be available to watch on Walmart’s website and social media pages.

Earlier this year Walmart said that it expects around 65 per cent of its in-store services to be automated by the end of its 2026 fiscal year. The company said that investment in automation would allow it to speed up order processing at its e-commerce fulfilment facilities.

In April Walmart announced a cut-price deal to sell off menswear brand Bonobos to Express Inc and WHP Global. The $75 million sale is significantly lower than the $310 million fee Walmart paid for Bonobos in June 2017.

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