Amazon has released figures that reveal the retail giant blocked over 10 billion suspected bad listings last year.

The online platform’s verification processes also prevented more than six million attempts to create selling accounts, stopping bad actors before they published products for sale.

In addition, Amazon seized over two million products sent to its fulfilment centres that it detected as counterfeit before being sent to a customer. It destroyed those products to prevent them from being resold elsewhere in the supply chain.

In 2020, the company employed more than 10,000 people and spent over $700 million to prevent online fraud and abuse.

“We’ve helped our selling partners keep their virtual doors open, and despite increased attempts by bad actors, continued to ensure that the vast majority of customers shop with confidence from our broad selection of authentic products,” said Dharmesh Mehta, vice president, customer trust and partner support, Amazon. “Our team's relentless innovation has helped us stop 6 million attempts to create a selling account and more than 10 billion suspect listings as we continue to drive counterfeits to zero.”

Share Story: