Asos secures Indian distribution with Reliance Retail

Reliance Retail, the retail arm of the Indian conglomerate Reliance Industries, has forged a partnership to sell products from British online retailer ASOS in India.

This move is the latest in a string of deals by Reliance Retail to bring international brands to the Indian market.

ASOS, a UK-listed company that caters to young adults, saw its shares rise by as much as 3.9 per cent following the announcement of the partnership. The deal aligns with Reliance Retail's strategy of expanding its product offerings by collaborating with renowned global brands.

In recent times, Reliance Retail has secured agreements with prominent names such as American jewellery seller Tiffany & Co and French luxury brand Balenciaga, enabling these brands to establish a presence in the Indian market through Reliance's vast retail network.

During the fourth quarter of fiscal 2024, Reliance Retail opened an impressive 562 new stores, further solidifying its position as a dominant player in the Indian retail sector. The retail arm contributes approximately one-third of the revenue for Reliance Industries, the country's most valuable company, led by Mukesh Ambani.

While the details of the partnership, including the launch date and financial terms, have not been disclosed, the collaboration with ASOS is expected to enhance Reliance Retail's portfolio and cater to the growing demand for international fashion brands among Indian consumers.

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