Benuta has integrated an AI shopping assistant and product discovery platform as the European rug retailer seeks to boost its personalised online shopping experience.

Through a partnership with e-commerce tech company Constructor, the rug specialist has deployed a new platform that aims to provide individualised results and recommendations to improve customer satisfaction and sales.

The technology personalises search and autosuggest results, automating manual tasks such as detecting synonyims and adjusting typos in online search.

Benuta said that the upgrade saves time for merchandisers, who can now concentrate on more strategic and creative activities.

The firm is also deploying an AI conversational shopping assistant designed to help shoppers find products according to their preferences.

Additionally, the platform’s merchant controls, and intelligence provide insights into how merchandisers make decisions, affecting the site's metrics as a whole.

With the technology, Benuta, which offers more than 20,000 products, said it seeks to help shoppers “create a home that has as much personality as you (customers) do”.

The company is rolling out the new platform across its European domains, including Germany, Austria, the Czech Republic, Denmark, Finland, France, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK. It will also personalise the new features for shoppers in their local languages.

"Our customers are all unique, and their interior spaces reflect their styles and lives, we're excited to leverage advanced search options that guide them intuitively to the products that best suit their preferences, making their shopping experience both seamless and inspiring,” said Andreas Fischer, head of e-commerce technologies at Benuta.

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