A.F. Blakemore has partnered with online shopping app Snappy Shopper to expand its home delivery service to vulnerable customers during the Coronavirus.
The app is being trialled in four Spar stores in the Wrexham area, with plans to roll out across more of the wholesale and distribution businesses' shops by the end of April - including 250 of the 280 Spar stores it owns.
The app lets customers order essential goods for same day delivery. In the three weeks since the trial started on 2 April, there have been over 900 orders made. Since 20 March, a phone order service has been available to housebound customers across 165 Blakemore stores, with thousands of orders received using it.
Matt Teague, Blakemore retail managing director, commented: “As a convenience store operator, we have a unique role to play in our local communities, and over recent weeks we have been able to prioritise our most vulnerable customers by creating a home delivery service specifically for them.
"We acknowledge that a number of our older customers aren’t able or comfortable with solely using online ordering so we have created a system where our stores can support them over the phone.
“Now that we are able to expand our service we’ve partnered with Snappy Shopper to provide a digital solution," he continued. "To date both channels have performed exceptionally well, but most importantly our new services mean that any of our customers who can’t come to stores have a way to ensure that they can continue to receive their daily essentials direct to their door.”
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