French supermarket Carrefour has put signs next to certain products to warn customers of ‘shrinkflation’.

According to a report by the BBC, items including Lindt chocolate and Viennetta ice cream are amongst the products which have got smaller whilst their prices remain the same.

Carrefour told the BBC that around 26 products have shrunk, without a price reduction to match. These are manufactured by companies including Nestle and Unilever.

"Obviously, the aim in stigmatising these products is to be able to tell manufacturers to rethink their pricing policy," Stefen Bompais, director of client communications at Carrefour told the BBC.

Responding to the allegations, a spokesperson for Lindt & Sprüngli, said its prices had gone up on average by about 9.3% in line with rising raw material costs.

"We always comply with the labelling laws and regulations requiring objective information about how much product is in the package, including a net weight statement, a serving size, and a servings-per-container statement,” they said. "Consumers can use this information to make accurate and informed purchasing decisions about the amount of product they are buying."

Retail Systems has reached out to Carrefour for comment.

Share Story: