Buy Now, Pay Later (BNPL) service provider Clearpay has announced partnerships with a trio of retailers.

At a tune when consumers in the UK are increasingly looking to BNPL as a means of spreading the cost of payments, high street chain Wilko, online baby and nursery retailer Online4Baby and online marketplace OnBuy have all signed up to use Clearpay.

The BNPL leader also said that, following successful rollouts, leading beauty brands MAC, Jo Malone, Cosmetic Company Stores, Le Labo, Tom Ford, Too Faced and URBN (owners of Urban Outfitters, Anthropologie and Free People) have expanded Clearpay’s pay-in-4 service from online to now include their in-store checkouts.

Announcing the partnerships and expansions, Clearpay said that use of its platform provided an average 33 per cent uplift in merchant sales and that it had experienced a 38 per cent average increase in new customers making purchases using Clearpay.

Ben Exall, digital director at wilko, said: “Respecting our customers’ time and hard-earned cash are key drivers for any improvements to our customer experience. Working with Clearpay means we’re able to offer even more choice and easier ways to pay and we’re excited by this new partnership.”

Rich Bayer, UK Country Manager at Clearpay, added: “Our retail partners are seeing the value that Clearpay brings to their businesses, as we help to drive more customers to them – globally we send one million customers to our merchants every day. We’re delighted to welcome our new retailers on board and to expand our services in-store with partners who already see the benefits of Clearpay online, and we look forward to helping them grow their businesses.”

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