The Co-op is launching its “biggest ever” Aldi price match campaign, extending the scheme across grocery delivery platforms Deliveroo, Uber Eats, and Shop.coop.

Starting on Wednesday, the campaign aims to match over 100 convenience products for its members, including fruit, milk, eggs and bread.

The new price commitment will be available in all 2,400 Co-op shops and, for the first time in the UK, the scheme will be rolled out across its partnerships with e-commerce delivery apps Deliveroo and Uber Eats, as well as its own delivery service Shop.coop.

The current price offer for Co-op members, which covers own-brand lines, will coexist with Aldi's new price match offer.

The initiative, which aims to reach 81 per cent of the UK population, is set to bring the retailer's investment in price reduction to almost £170 million over the past two years.

The retailer currently has over six million active members, with the company recently seeing the highest influx of owner-members in seven years.

The Co-op had plans to reach eight million members through initiatives like its price match scheme.

Matt Hood, managing director of the Co-op, said that in the current economic climate, price is often the deciding factor when it comes to member and customer food purchases.

“Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently,” he said.

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