Currys rolls out inclusivity platform for disabled customers

Currys says it has become the first tech retailer to adopt WelcoMe, an inclusivity platform designed to improve the shopping experience for disabled customers.

The platform allows customers with a disability to register their planned store visit online. Customers can share information including specific needs and estimated time of visit, allowing stores to accommodate their requirements.

Additionally, the tool gives retailers access to useful tips and best practice techniques, as well as information about specific disabilities.

Around 20 Currys stores will be trialling the platform around the Birmingham region, including Merry Hill Shopping Centre and Wolverhampton.

The project builds on the company’s Quiet Hour to support shoppers with autism and hidden disabilities. Stores reduce noise, keep lights low, and make sure there are no flashing screens in store, every Monday to Friday until 11am.

“We became aware that 60 per cent of disabled customers could not find the information they wanted to about a product online, so giving disabled customers access to our stores to see, feel and try the product and speak to our expert colleagues is even more important,” said Ainsley Sykes, head of commercial initiatives, retail design and technology.

Earlier this month, Chinese e-commerce giant JD.com said that following careful consideration it would not make an offer to buy Currys. The company initially said it was evaluating a possible offer in February.

While the company retains a solid business in the UK, Ireland and Scandinavia, the ongoing economic downturn which has impacted consumer spending power has had a negative effect on its sales.

Currys earlier this month said that it would complete a deal to sell its Greece business in April for £156 million, with the funds set to go towards debt reduction.



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