Decathlon is deploying MishiPay’s mobile self-checkout solution across all its stores in the Netherlands, starting with those in Rotterdam Alexandrium and Eindhoven.

Customers of the world’s largest sporting goods retailer will be able to scan and pay for items using their smartphone, automatically disabling the RFID security tag to exit the store without any need to queue or wait at the checkout.

Decathlon’s chief technology officer Sybe De Graaf, said: “We are always looking for exciting new ways to improve the experience of our customers and to remove friction from their in-store journey.

“MishiPay's mobile self-checkout solution has been implemented very quickly and is easily scalable, and our customers are going to love using it.”

Decathlon is the latest retailer to partner with the British startup, following the recent launch with MediaMarktSaturn in the world’s largest consumer electronics store in Hamburg, Germany.

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