Supermarket clothing brand George at Asda has partnered with delivery experience platform Sorted to trial real-time updates to improve post-purchase tracking.

Asda recently announced that due to the increased and sustained appetite for online shopping, it plans to increase capacity to make up to one million delivery slots available per week in 2021.

Sorted’s REACT software should improve the level of communication customers receive throughout their parcel’s journey, giving updates in real-time about the status of their order.

The platform will proactively notify George customers of any issues with their delivery and automatically refer them to the customer service team.

Manchester-based tech firm Sorted also provides agile delivery management software, dynamic checkouts and delivery tracking for some of the biggest global carriers and customer-centric retailers.

Neil Drake, senior manager for parcel service and format development at Asda, said: “We are always looking to provide a better online experience for our customers, and understood that there was a need to communicate more frequently with them from the point of order through to delivery.

Sorted chief executive David Grimes added: “Supermarkets are extremely important to the communities they serve, and our technology has the power to help George at Asda and similar major brands underpin strong customer service during and beyond COVID-19 disruption.”

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