IKEA has announced that it will open its first UK small size format store in Hammersmith, West London, next month.
The store will be approximately one quarter of the size of a traditional IKEA store, with 4,000 product lines on display and 1,800 available to take away on the same day.
The launch will be the first time UK customers can shop IKEA products on the High Street.
The new store is the first of its kind in the UK and the 8th globally.
The London store will focus on home accessories and soft furnishings and roomsets, while larger home furniture pieces will also be on display and can be ordered for home delivery or delivery to nearby collection points.
The store is set across two floors with 4,600 sqm worth of commercial space. IKEA also said that the Hammersmith store will have ‘a free-flowing’ layout.
The Market Hall will be replaced with products located next to the roomsets they represent.
“As shopping habits evolve and city centres continue to be redefined in the wake of the pandemic, this new store format marks the next step in our business transformation as we strive to make IKEA more accessible, affordable and sustainable," said Peter Jelkeby, country retail manager and chief sustainability officer, IKEA UK & Ireland. “For the first time, Londoners will be able to take the tube to an IKEA store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home.
“They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home."
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