Online fast fashion retailer In The Style has filed notice of its intention to float on the junior Aim market of the London Stock Exchange (LSE).

The listing is expected around 17 March, and will see Liberum Capital Limited act as nominated adviser, sole broker and sole bookrunner.

The news comes as the Manchester-based retailer reported sales of £13.5 million during the 13 weeks to 31 December, a 169 per cent year-on-year increase.

Technology entrepreneur Nancy Cruickshank and Ex-Pure Gym chief financial officer Adam Bellamy will join In The Style as non-executive directors post listing.

“We are a fast-growing e-commerce womenswear fashion brand with an innovative influencer collaboration model,” Adam Frisby, founder and chief executive of In The Style. "Since our launch back in 2013, we have strived to do things differently by ensuring we empower our customers to be brave, embrace body confidence and, most of all, love themselves for who they are.

“We work closely with social media influencers and celebrity partners who align with our brand values to design and launch authentic collections that are then sold through our proprietary In The Style app, e-commerce website, and selected B2B partners.”

"Our collaboration model creates a strong customer connection, drives highly efficient customer acquisition marketing metrics, and gives us exposure to a broad range of customers."

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