Individual Restaurant Group, which owns Piccolino, The Restaurant Bar & Grill, Bank Restaurant & Bar and Gino D’Acampo My Restaurants, will partner with Bink to roll out a new loyalty service.

The partnership, which launches in early 2018, will see Bink’s Payment Linked Loyalty (PLL) technology come to the range of restaurants. Bink’s PLL enables consumers’ loyalty ID’s to be automatically recognised by retailers when using their payment card.

This means they can easily spend and earn points every time they dine, and subsequently never have to show a plastic loyalty card, paper coupon, or give a membership ID again.

Bink will collaborate with Individual Restaurants’ own loyalty scheme, Club Individual, which currently hosts one million members. Club Individual’s two membership levels (Black and Platinum) will be reflected within the Bink app, so that diners are rewarded on a personal, bespoke level.

The move follows Bink partnerships with other major names including Iceland, Virgin Atlantic, and the Arcadia Group.

Adam Purslow, CTO at Individual Restaurant Group, said: “We strive to give our diners the best experience from the moment they walk into the restaurant to the moment they walk out. Bink is empowering us to do this by ensuring our customers receive the recognition they deserve for their loyalty.”

Lee Clarke, founder and CEO of Bink, added: “We are thrilled to partner with Individual Restaurants in their mission to bring world class loyalty to their diners. Loyalty in restaurants is often overlooked, meaning customers and eateries alike lose out. Our partnership will put an end to this.

“We’re excited to build on Individual Restaurants’ already strong, loyal following, and give their customers the best dining experience every time they visit an Individual Restaurant establishment.”

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