John Lewis has built a new platform designed to improve customer experience, manage inventory, and automated more sales-related tasks.

The retailer used Salesforce’s data analytics platform Tableau to build the new data-driven platform, which is called ‘Partners’.

John Lewis said that the new platform enables the company to better support its customers along their online and in-store journey, reportedly saving the retailer an average of £1 million in annual outlay on its call centres.

The company is also using new technology that aims to improve its marketing efficiency by delivering a 75 per cent faster production time.

“Investing in Salesforce has enabled our teams to make decisions faster and develop deeper relationships with our customers by providing a more personalised, convenient, and seamless customer experience,” said Libby Hickey, Tableau product manager at John Lewis.

The partnership follows John Lewis Partnership having recorded £234 million in losses in its January financials.

While recording £12 billion in revenues, the results prompted John Lewis to axe staff bonuses for only the second time in 70 years of operation.

The fallout also led to reports emerging that a stake in the partnership may be sold to counter John Lewis’ losses and help it raise fresh capital of around £2 billion, for which chief executive Sharon White received a slew of backlash.

White later reaffirmed that John Lewis would “always be employee-owned.”

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