KFC UK & Ireland has announced the launch of an exclusive deal with Uber Direct.

The new partnership will see Uber provide KFC's delivery app with the same technology and courier network behind Uber Eats.

Uber’s technology provides customers with real-time tracking from their local restaurant to their delivery address and 24/7 customer support for orders.

“Looking ahead, we have ambitious goals for the growth of our KFC delivery channel and we are thrilled to be partnering with Uber Direct to achieve these," said Dhiren Karnani, retail director at KFC UK & Ireland. "Our priority is to provide KFC customers and our restaurant teams with the best possible KFC delivery experience, all made possible by reliable in-app functionality and distinctively KFC features, while delivered at a consistently high standard.”

The first phase of the rollout of Uber Direct has already begun, with all of KFC’s 916 stores across the UK and Ireland are due to move exclusively to Uber Direct for their KFC app orders by January 2024.

Caroline Varga, head of Uber Direct, said: “We’re proud to help KFC provide the best possible delivery service to its customers. Our technology and network means the brand can offer speed and convenience, as well as the ability for its customers to track delivery progress in real-time. Uber Direct enables global restaurant brands such as KFC - as well as grocers and retailers - to deliver food and goods on-demand from their stores, through their own branded website or app.”

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