UK-based women’s fashion brand Missguided has entered into a strategic partnership with Intercity Technology to deliver and support the IT infrastructure of its first ever physical shops.

The IT firm worked closely with Missguided to plan and execute the technology strategy behind its flagship outlet within east London’s Westfield Stratford City shopping centre. The store, which opened in November last year marks the start of Missguided’s journey into bricks-and-mortar stores.

Following a tender process, Intercity was selected to provide a broad range of IT infrastructure solutions, including IP telephony support, wired and wireless connectivity for its store systems and clients in-store experience, data security, software updates and a comprehensive single point of contact support services, all delivered as a managed service complete with 24/7 monitoring.

David Pollitt, head of IT operations at Missguided, said: “For a fast-growth online business embarking on its High Street journey we needed an agile IT solutions specialist that would be able to adapt and grow with our ambitious plans. During the tender process the Intercity team gave us the confidence that they had the expertise, commitment and resource to deliver on this brief.”

Ian Cairns, a sales director at Intercity Technology, added: “The retail industry was disrupted by pure-play e-commerce companies, and now Missguided has flipped that model on its head by showing how High Street shopping can be revolutionised through technology.”

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