Monsoon Accessorize has optimised its e-commerce through digital commerce agency Astound Commerce to bring more personalisation to shoppers and increase conversion.

Central to the plan was overhauling a legacy system that made product uploads and content management time-consuming and slow to implement across the two sites.

Astound Commerce designed and delivered the new solution, configuring and integrating Salesforce Commerce Cloud with Monsoon Accessorize’s existing CRM platforms and its order management system.

This has delivered features including a single customer view, marketing attribution, on-site personalisation, Click & Collect and ship-from-store functionality.

Third-party technologies include Zendesk for live chat to drive customer engagement and conversion, visual commerce tools from Curalate to enable social shopping and easy purchase of product showcased in user generated content (UGC), and Cybersource to provide frictionless payments.

With the two brands operating globally, Astound Commerce worked closely with the cross border selling specialist vendor Global-e to allow shoppers across the world to pay in local currency and use local delivery services for fulfilment.

Within two months of launch, mobile traffic to the sites had risen by 18 per cent, the bounce rate had reduced by -12 per cent and the conversion rate had increased by 16 per cent, said Monsoon Accessorize.

Tristan Vanhegan, digital director at Monsoon Accessorize, said: “Despite the challenges of delivering the final stages of the project during lockdown, the Astound team worked tirelessly to minimise delays while providing the highest levels of consultancy and technical expertise.

“To see returns on our investment so quickly is testament to the importance of working with an expert digital partner to ensure the long-term success of our business.”

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