Danish discount supermarket chain Netto has partnered with VusionGroup to roll out smart digital shelf labels.

Netto, which is part of Salling Group, will install the technology and the VusionCloud platform across its 550 stores.

The supermarket said the technology will display product information, branding and promotions which will easily help customers find what they are looking for.

Using cloud technology, Netto will be able to remotely manage and update the shelf labels to ensure price accuracy. The digital shelf labels will also eliminate the need to manually print out and replace pricing information, allowing employees to focus on customer service.

Salling Group has worked with VusionGroup for 15 years. Fotex and Bilka, two other supermarket chains in the Salling group, have already installed the technology.

“At Netto, we are constantly striving to improve the customer experience in our stores,” said Alan Jensen, executive vice president, IT & digital of Salling Group. “The solutions from VusionGroup will allow us to provide our customers with clearer product information, more impactful promotions, and a more modern store environment for an enhanced shopping experience.”

Earlier this month, US retail giant Walmart announced that it will implement digital shelf labels in 2,300 stores by 2026.

Several UK retailers have recently adopted electronic shelf-labelling technology, including Co-op, which in March announced it had partnered with Pricer to install a new digital shelf labelling platform in over 120 food stores in the east of England.

German discounter Lidl also said in February that it will switch from paper pricing tags to electronic shelf labels following a successful trial in over 35 stores. The supermarket estimates the move will save around 206 tonnes of carbon through paper and packaging reductions.

In May, Alphamega, the largest grocery retailer in Cyprus, announced plans to install electronic shelf labels across its store network. The shelf labels, which have been installed in partnership with technology company Pricer, are managed through a cloud-based platform.

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