New Look has announced it will invest £3.3 million to upgrade and improve its stores in Greater Manchester.

The investment will go towards new in-store technology, improved loyalty schemes and upgrading store design to improve the customer experience.

The clothing retailer said it would trial new ideas in around 20 shops in the Manchester area over the next year to create a blueprint for other stores across the UK. Stores taking part in the trial include those in Crewe, Stockport and Preston.

As part of the re-design, New Look said it would introduce interactive displays to showcase online exclusives and a wider range of items which customers can browse in-store and order for next day collection.

The retailer added that it is implementing new technology in the stores’ back-end systems to run an improved returns system as well as a new next day click and collect service.

The investment also includes employee training opportunities such as upskilling in the latest technology added to the stores.

“With over 20 stores in the surrounding area, Manchester is the perfect location for us to trial these exciting new initiatives and turn up the dial on our omnichannel offer,” said Elaine Cartwright, retail director at New Look. “I am looking forward to working with colleagues to implement our plans and see which experiences add the most value to our customers.”

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