Umar Kamani, the co-founder and chief executive officer of fast fashion brand PrettyLittleThing, has announced plans to step down from his role.

Kamani established PrettyLittleThing with his brother in 2012 and has served as its chief exec since.

In a statement published on Twitter, the executive confirmed the ‘difficult decision’ to leave and said that he would continue to support the company on some projects during its search for a new boss.

He wrote: “I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one.

“When I first had the idea of setting up this brand, I could never have imagined what we would go on to achieve. Since our humble beginnings in 2012, PLT has gone on to eventually become one of the biggest fashion brands in the world.”

From launch, the Kamani brothers successfully grew PrettyLittleThing via a number of partnerships with the likes of ASOS and Next, before Boohoo – the British online fashion retailer owned by their father Mahmud – acquired a majority of the company. As part of the Boohoo portfolio, PrettyLittleThing is now valued at over £3.8 billion.

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