Sainsbury’s is set to launch a new beef range it describes as the 'largest low carbon beef range ever produced' in the UK.

The supermarket said its Taste the Difference Aberdeen Angus range will offer a 25 per cent lower carbon footprint compared to industry standard and hopes it could 'revolutionise' how beef is produced in the UK.

The lower carbon footprint has been achieved by bringing together Sainsbury dairy and beef supply chains, reducing carbon through a combination of superior cattle breeding and animal management, it said.

Sainsbury’s added that measures such as strictly monitored feed and living conditions mean that healthy calves are raised in the “most efficient way possible”, needing less time and energy to grow, and in turn emitting fewer harmful gases.

“More customers than ever want high quality beef with a lower carbon footprint and that’s why we’ve invested many years of research and development into transforming how we produce it,” said Gavin Hodgson, Director of Agriculture, Aquaculture and Horticulture at Sainsbury’s.

“Our updated lower carbon premium beef range not only tastes great but is also positive news for our farmers too, who will benefit from more security and stability, supporting the future growth of UK agriculture.”

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