Sainsbury’s to launch own brand fashion across 50 stores

Sainsburys is launching new “fashion destination spaces” across nine of its stores with plans to introduce the own-brand fashion hubs into at least 50 of its stores.

The hubs are set to host a curated range of brand partners alongside the grocer’s Tu clothing range, with seven partners on board for the initial nine-store launch from 24 September.

Sainsbury’s said the addition of third-party clothing brands such as Sosandar, Simply Be and Finery at the hubs will support its aims to become a “leading physical and digital destination” for inclusive family fashion in the UK.

Customers will also be able to buy items from the third-party brands on Tu’s website.

“We’ve been harnessing the strength of our much-loved own brand range, Tu clothing, to successfully introduce fashion brands online over the last year,” said Sainsbury’s clothing director Christine Kasoulis. “Building on the success we’ve seen at, we’re delighted to launch our new fashion destination hubs to offer customers a curation of exciting brands when they shop with us in store.”

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