Stanley Gibbons Group has re-launched its core website with significantly improved functionality and back office integration. This follows the redesign and re-launch of the stamp dealer’s memorabilia and rare signatures website, frasersautographs.com, at the beginning of February.
stanleygibbons.com has been built on the hybris platform by Sceneric. The new look site has been pared down visually to make it easier to navigate and to signpost the business’ key areas of expertise: stamp dealing, auctions and rare stamp investments. It has also incorporated a more dynamic content management system, allowing the use of voucher and special offer codes that were previously only available from their mail order department and retail store at 399 Strand, London.
“Our new e-commerce platform puts us at the cutting edge of online functionality and provides the foundation for our multi-channel strategy,” says Keith Heddle, Stanley Gibbons’ group sales and marketing director.
An online trading platform is due for completion later this year.
Recent Stories