New site boosts Stanley Gibbons' sales

Stanley Gibbons has seen a 72 per cent increase in online sales in just under two years, announcing online sales of £4.3 million. This increase looks set to rise, showing resilience in the global collectibles market and the success of the site in becoming a prime marketplace for stamp collectors worldwide.

The stamp retailer chose UK-based web consultancy Sceneric and multi-channel commerce software vendor hybris to build its online channel in 2010,

Keith Heddle, Sales & Marketing director of Stanley Gibbons, says: “Increasing interest in alternative investments means our business continues to grow and do well, as customers realise the wisdom of having tangible assets in their portfolios. Since its launch in 2011, www.stanleygibbons.com has helped us expand our sales overseas into key markets such as the U.S. and Far East.

"Further development of the site is central to our ongoing evolution from a trader to a trading provider to gain a greater percentage of the global sales and activities of collectors, dealers, auction houses and others related to the stamp market.”

Stanley Gibbons plans to use the hybris platform and Sceneric’s expertise in building e-commerce channels to offer online auction facilities for its customers and to offer its impressive catalogue range to a global audience via multi-lingual and multi-currency platforms.

In addition, a programme of continuous improvement has been implemented to enhance customer and collector experience across the site, improve conversion rate, and ensure customers, investors and collectors can find exactly what they need.

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