The Hut Group (THG) has partnered with Buy Now, Pay Later (BNPL) company Zip to provide customers with the option to pay for items across four instalments.

Zip will be a payment option at checkouts across THG’s sites in the UK, the US, Australia, and New Zealand.

The BNPL service will also be integrated with the company’s direct-to-consumer arm THG Ingenuity, which means other brands using the platform will be able to offer their customers the payment option.

“Our collaboration with Zip allows us to further expand the payment options that we offer THG Ingenuity clients and THG’s own brands, ultimately giving greater choice and flexibility to consumers anywhere in the world,” said John Gallemore, chief executive, THG Ingenuity.

Anthony Drury, Zip UK managing director, said: “We’re growing rapidly in the UK and our partnership with THG only confirms our intention. There is an increasing appetite among retailers to embed BNPL payment domestically and internationally.”

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