Toys R Us has launched a new e-commerce website to support the growth of its multichannel retail business in the Middle East.
Launched in 1995 by Dubai-based franchisee Al-Futtaim, Toys R Us MENA is now present in 19 locations in the Middle East and North Africa region – in contrast to the UK, where the brand went into administration in the first quarter of this year.
To support its growth and deliver omnichannel capabilities to customers, Al Futtaim Group worked with digital commerce agency and systems integrator Astound Commerce to set up a new shopping site.
The sub-platform for the website not only had to combine e-commerce and targeted marketing functionality, but also allow the toy retailer to quickly roll-out a further six sites in other MENA markets over the next five months.
Astound Commerce designed and delivered the solution, configuring and integrating both Salesforce Commerce Cloud and Marketing Cloud applications, to provide personalised online experiences for shoppers.
The site includes personalised shipping notifications, delivery and ready-to-collect emails, and the option to pay using Samsung Pay. There is also a special gift finder, allowing customers to search for presents based on the age of the child and allocated budget.
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For further information on Motorola Solutions’ retail security products, including body cameras, click here.
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