The Very Group has launched new virtual make-up try-on features on its app.
Powered by Augmented Reality (AR) tech, shoppers can now try-on 24 lip products in Very’s mobile app.
Very customers can now also use Benefit Brow, tech developed by Benefit Cosmetics, to experiment with different eyebrow styles, shades and shapes.
The retailer said it plans to continue working with Modiface to expand its use of AR across more make-up, hair colour and nail products.
“Technology is a powerful tool in creating immersive, personalised digital customer experiences and we’re excited to be bringing that to life for customers shopping our beauty category by working with big brands,” said Paul Hornby, digital customer experience director at the Very Group.
Hornby added: “By using tech to bring our customers closer to products, we can recreate the in-person shopping experience online and give them even greater confidence that they’re choosing the right products for them.”
The news follows Avon's launch of an AR try-on service for cosmetics.
Latest News
-
B&Q expands Deliveroo partnership
-
Just Eat partners with Fleurop for rapid flower delivery in Switzerland
-
UK grocery sales up as shoppers opt for healthier options in January
-
Burberry hires new CIO as part of new tech-driven strategy
-
Landmark equal pay ruling could see thousands of Asda workers receive share of £1.2bn payout
-
Sodexo launches first autonomous shop in Australia
.jpg)
Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories