Predictive visual analytics platform Dragonfly AI has raised £3 million in a Series A funding round.

Co-founded in 2018, by entrepreneurs Mark Bainbridge and David Mitchell, Dragonfly AI said its solution helps brands improve creative performance by predicting what their target audience sees.

The round was led by Guinness Ventures, while existing investors Downing Ventures and Capita PLC also participated in the round.

The start-up claims its clients include Diageo, GSK, and Vodafone.

Dragonfly AI said the new capital will be used to scale up its sales engine, build the client growth team and invest in behavioural science, R&D and its product development roadmap.

The funds will also be used to accelerate international expansion plans across Europe and North America.

“We’re delighted to close this round of funding from investors that share our vision for the value that predictive technologies can bring to the creative design process,” said Richard Mann, chief executive officer at Dragonfly AI. “The investment will allow Dragonfly AI to continue scaling-up across Europe and the US.”

He added: “It will also allow us to invest more heavily in our technology platform, including initiatives such as the new e-commerce benchmarks that we are launching this quarter”.

Shane Gallwey, head of Guinness Ventures said: “Dragonfly’s predictive visual tools are best in class, which is why leading global brands already use the technology to optimise their marketing.

He added: “Our investment into Dragonfly brings another gem to the Guinness portfolio and we look forward to supporting their success as they scale-up their business.”

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