WHSmith has launched a new food brand that is available across 300 of its UK travel stores.

Smith’s Family Kitchen is aimed at customers “on the go” and consists of around 30 products including sandwiches, salads and wraps.

The retailer said that food is one of the “key reasons” that customers shop at WHSmith when travelling, with over 11 million meal deals sold each year.

The company added that the launch of the food brand increases the choice available and represents the next step in the development of its “one-stop-shop” format.

With over 590 WHSmith stores located at UK airports, train stations, and hospitals, they represent the largest division for the company.

Earlier this year, WHSmith reported a revenue boost of eight per cent thanks to higher sales from its travel business.

“We’re on a mission to offer time-pressed customers all their travel essentials under one roof with a fast and convenient shopping experience,” said Andrew Harrison, managing director of UK Travel at WHSmith. “With millions of customers turning to WHSmith each year to fuel their journeys, we’re making our biggest investment in WHSmith’s food offer since we first started offering chilled food and drinks in our Travel stores more than 10 years ago, with the launch of a new and delicious food to go range.”

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